Facing a redistricting that would dilute the Sikh voting power in New Jersey, SALDEF partnered with BC/DC Ideas for a fast response.
In this fast turn campaign, we worked to activate APA voters to add their voice to the New Jersey redistricting process. With a short timeline, the team achieved big numbers with a limited budget.
Reaching Across Communities Through Language
It was important for us to have the clearest communications possible in every community, so we translated everything in six languages.
Toolkit
We created toolkits in every language featuring social images, email templates, social templates, and a blog post template for every community so they can see themselves in the campaign and make it their own.
Activation Video
With the compressed timeline, we didn’t have time to do a full production, but that limitation made us look at video differently. We took a step back and realized we needed to strip this video down to its essential components so that it is understandable to every community and the call to action is not lost.
Paid Ads
We needed to get our campaign seen now. We did not have time to wait for the algorithm, SEO, or the media to catch on. So, we created digital ads on Facebook, Twitter, YouTube, and India.com to push the issue forward.
Results
We needed to get our campaign seen now. We did not have time to wait for the algorithm, SEO, or the media to catch on. So, we created digital ads on Facebook, Twitter, YouTube, and India.com to push the issue forward. In the end, we reach over a million people and activated huge swaths of underrepresented communities across New Jersey.