Frontlines of Vaccine Communication
Since our founding in 2010, BC/DC Ideas has been on the frontlines of vaccine communication, helping parents, providers and patients understand the importance of immunization through social media and communications campaigns.
Vaccine messages, campaigns and communication are some of our favorite challenges. Our team brings 12 years of experience in deploying successful communications campaigns. Our agency has over a decade of experience increasing vaccination rates from building better messages to build trust in vaccines to hyper-targeted paid media campaigns.
Vaccines need smart, savvy strategies to be successful. We need thoughtful campaigns to address our community’s fears and concerns while building trust for medicine, science, and public health leaders. BC/DC Ideas is ready to support your community with pro-vaccine projects.
Experience in Designing, Developing and Implementing Vaccine Communication Campaigns
We have crafted plain language messaging to improve vaccination rates for adolescent and childhood vaccinations. We have over a decade of experience developing messages to inform the public about vaccines, promote vaccine confidence, and address vaccine hesitancy in every population.
Campaigns and Messaging
Led messaging and campaign development for Washington state’s Immunity Community, which contributed to an increase in vaccine acceptance from parents. See Immunity Community’s Talking About Vaccines and read research results here
Targeted Advertising
Managed large-scale paid advertising campaigns to reach target populations to improve vaccination rates for the American Cancer Society’s North Texas HPV Cancer-Free Campaign in 2019 and 2020.
Pioneering Messaging Frameworks
Developed an empathy model for addressing vaccine hesitancy, presented at the National Immunizations Coalitions Conference in 2019.
Talk the Talk With Medical Pros
Created materials to guide medical professionals such as physicians, nurses and other health system professionals to use more effective messages for their patients.
We developed messaging and campaigns for the National HPV Vaccination Roundtable’s Nurses Get it Done program.
Engaging At-Risk Populations
Effectively engaged historically marginalized and at-risk populations and developed culturally appropriate communications.
We developed regionally and culturally appropriate HPV vaccine materials for The Arizona Partnership for Immunizations.
Experience in Designing, Developing and Implementing Vaccine Communication Campaigns
Distilled key HPV vaccine messages into easy to understand flyers and infographics for the American Cancer Society. The Don’t Wait to Vaccinate flyer is used nation-wide in pediatrician offices.
Experience in Designing, Developing and Implementing Vaccine Communication Campaigns
Developed compelling motion graphic messages for the American Cancer Society.
Created fun informational spots to improve parent knowledge about vaccines for the National HPV Vaccination Roundtable.
Conducted interviews with vaccinating parents to improve vaccination rates.
Skilled at Collaboratively Managing and Coordinating Campaigns to Deployment
The BC/DC Ideas team thrives at working with coalitions and stakeholders to improve the spread of positive messaging and implementation tactics to strengthen information dissemination. We have longstanding personal relationships with the national vaccine community – CDC’s National Center for Immunization and Respiratory Diseases, Vaccinate Your Family, National HPV Vaccination Roundtable, and more. Our projects move minds and change hearts.
- Excel at utilizing analytics to refine campaign approaches and use data to inform decision-making. One example is the American Cancer Society HPV paid advertising campaign in North Texas, which utilized rapid A/B ad testing to refine the messages and deployment strategies.
- To launch the American Cancer Society’s Mission: HPV Cancer Free, our team distilled key HPV vaccine messages into easy-to-understand flyers and infographics. The Don’t Wait to Vaccinate flyer is used nationwide in pediatrician offices.
- Since 2017, our team has led communication deployment for the National HPV Vaccination Roundtable, managing social media, web content, and communication campaigns.
- We worked with Wake County Government in North Carolina to manage messages and deploy a COVID-19 vaccine campaign to boost vaccine confidence – https://covid19.wakegov.com/vaccine/. This project took cross-department collaboration to reach the goal of an 80% vaccination rate in 2021.
- Collaborated daily with Vaccinate Your Family to manage social media messaging and response during the pandemic to combat misinformation and product plain language vaccine communications. https://vaccinateyourfamily.org/
- The team launched two podcasts showcasing vaccination leaders’ achievements across the county with the Association of Immunization Managers
- We assisted the St. Jude Children’s Research Hospital HPV Cancer Prevention Program in promoting the HPV Vaccination Roundtable Southeast’s educational products and meetings.