Background:
After some soul-searching, Conservation Trust for North Carolina (CTNC) pivoted to a conservation mission that put community at the center of everything they did. It meant reckoning with long-standing issues of inequality in conservation and creating a space where young people can see themselves.
Our Approach:
We created a strategic vision that is full of motion and energy and where everyone can see themselves in the movement.
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![](https://www.bcdcideas.com/wp-content/uploads/2023/09/CTNC-Strategic-Report-talking.webp)
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